Following Up With Your Leads In Your Internet Marketing Promotion
I am presuming you have already read part one and two in this article series Discover How To Create Leads For Your Internet Marketing Promotion Business (part one) http://bit.ly/daxtTi And Following Up Until You Get Action In Your Internet Marketing Promotion Business (part two) http://bit.ly/agelHF
Follow up is something, which if you have any contact with clients, in any way, must be part of your business. Unfortunately statistics strongly indicate that most businesses, especially small businesses fall short of what is needed to make the sale.
Whether you choose to follow up yourself or use a VA remember that little things can make a big difference in your internet marketing promotion business. Following up with your visitors to your blog is a simple way to show you care and also let them know you value them. You’ve already spent time and remember time is money to attract these leads. So don’t make the mistake of leaving them hanging after they have visited your blog. Just because someone hasn’t responded to one of your campaigns doesn’t mean that they don’t have an interest in your product or service — it may not have been convenient for them to act when they received your email.
It’s important to realise that you *will* get business from these prospects *if* you stay in contact with them. In fact, prospects need to hear from you multiple times before they actually buy: 2% of sales are made on the 1st contact. 3% of sales are made on the 2nd contact. 5% of sales are made on the 3rd contact. 10% of sales are made on the 4th contact. 80% of sales are made on the 5th-12th contact [Source: National Sales Association]
There is a saying in Tamil: “The crop that a peasant does not go and oversee or the loan that the giver does not go and ask back will get lost”. The same is true in your business. An internet marketing promotion lead that you don’t follow up will get lost.
Follow up is one of the most powerful skills in business situations, yet many people fail at this simple task. A person can argue their schedule is so busy that they don’t have time. This excuse does not warrant any merit. If you feel that your busy schedule is hindering your follow-ups, then you need serious evaluation of your organizational skills and time management abilities.
The follow up is where the money is! Most people will not buy as soon as they visit your blog no matter how enticing it may appear to be. This is a fact that will never change and you may need to follow up with a lead several times before they decide to invest in your product or service.
If you can search, read, copy and paste, you have created a very simple yet powerful mode to follow up without being a creative writer, or videographer and spending thousand to produce content. You can simply copy the link, and in the subject line write “Article of Interest” and in the body, types “Please accept this short article I read. I found it very enlightening and thought you’d find some value in it”. Click send and you’re done!
If you would like assistance with putting your lead follow-up and nurturing campaign together, be sure to contact me.
Looking to find the best deal on internet marketing promotion, then visit www.davidbatcheloronline.com to find the best advice on internet marketing consulting for you.
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