Pens Can Be Used As Corporate Gifts
Pens are small and fairly cheap. In respect to using them as gifts, they are well used. They don’t get thrown until they have been fully used. Depending on usage, they usually have a life span of one to two months.. Because of this versatility they are a perfect gift.
Pen manufacturers would agree that the most popular ink colour these days is black ballpoint. If you need advertising exposure, the black ballpoint pen cannot easily be beaten for dollar for dollar advertising & market exposure value. Your clients can be constantly reminded of your business each day when you add your branding or unique company features to the pen.
Black ballpoint pens are the most preferred amongst sales people & office workers but blue is next in line in popularity. Odd & interesting colors such as orange or pink can also be used, but are of little usability. They’re best for party-hire companies or children’s wear businesses. After all you are giving a very practical gift so it may be better to stick with blue of black ink.
Imagination is your only limit when it comes to the outside body of a pen. As long as the pen is still usable practically as a pen, you would still achieve your exposure goals regardless of its appearance.
For the body of the pen you should first focus on the company information you want to add and then consider the design of the body next. If you do not do this, you may end up with a wonderful physical design but has no space for the information you want to add. This would defeat your advertising purpose completely.
When it comes to the body of the pen, do not go too cheap. Quality looking pens will be preferred by more people than cheap looking ones. Don’t use cheap pen interiors either. A lot of us has thrown away a pen in frustration because a pen does not work when we tried using it. This experience can then leave the person reflecting the quality of the pen on your company which is not good or what you intended.
Good corporate gift suppliers should be able to not only purchase the pens you want in the bulks you need, but also be able to consult you on some of the pen body design and quality aspects that we have covered.
Learn how pen can raise your marketing today. See us to have some great corporate giftideas. This article, Pens Can Be Used As Corporate Gifts is available for free reprint.
categories: advertising,printing,marketing,business,corporate gifts,banner printing,corporate gift ideas,corporate promotional gifts,marketing ideas,marketing,business ideas,screen printing
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Good to Great: Why Some Companies Make the Leap... and Others Don'tThe Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.
But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?
The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.
The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?
Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.
The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:
“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”
Perhaps, but who can afford to ignore these findings?
